When it rains, it pours! I have been looking for a good copywriter to work with on a few projects that are way beyond the scope of my writing abilities. I was referred to one gentleman’s website where he demonstrates his skills as a writer. Oh, boy… David Meerman Scott put it best when he [...]
“If a man can write a better book, preach a better sermon, or make a better mousetrap, than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.” – Ralph Waldo Emerson I can’t help but think that either times were different when Emerson held [...]
When clients meet with me or one of my associates about putting together a website and promoting it for their company we are often asked, “how much does SEO cost?” From there the client will usually pull out a bid they got from another developer and it will read something along the lines of: Logo [...]
For all those penny pinchers that want to create an online presence for their business/business idea, here are some important things to keep in mind. The rule for most of those starting out with establishing their presence on the web is that they don’t ever have the budget to do things right the first time, [...]
Here are some more conclusions I have found were valuable for multiple clients of mine as they seek to increase their effectiveness in their niche market. Create a bubble of comfort around your customer. No surprises or sudden changes. You want to be consistent. This is fundamental. Additionally, every customer communication must consistently and repeatedly [...]
A few weeks ago I shared an experience about some difficulties I had as a novice salesman. Two years later I have learned a lot. Here are some notes I’ve made to myself in my journal. I write my journal entries in a very matter-of-fact style similar to my blogging because they are my thoughts. [...]