Over the last month I have received a lot of questions (and a couple clients) from my April 30th entry titled What Is Your Sales System? Several have emailed me asking for other examples of what to do if you have an actual product. To clarify, I wrote about helping a few clients of mine [...]
The above video demonstrates a beautiful example of what is called a Rube Goldberg machine. It is essentially a complex mechanism that produces the completion of a very simple task. In this case a platform with a minivan on it wound up tilting to let the minivan onto the ground. For most purposes this type [...]
One thing I have learned by watching the behavior of buying customers on my websites, is the patterns that they develop. Once in a while there will be a visitor that clicks their way directly to what they want, and makes their desired purchase. This is a rare behavior that indicates one thing; this visitor [...]
Your customers are your business! Without them you are as good as plumbing without water. You may not ever own or control your actual customers, but you will own and control information about them that is extremely powerful. Your number one asset is a well-managed database of customers and prospective customers. When I teach most [...]
For all those penny pinchers that want to create an online presence for their business/business idea, here are some important things to keep in mind. The rule for most of those starting out with establishing their presence on the web is that they don’t ever have the budget to do things right the first time, [...]
Here are some more conclusions I have found were valuable for multiple clients of mine as they seek to increase their effectiveness in their niche market. Create a bubble of comfort around your customer. No surprises or sudden changes. You want to be consistent. This is fundamental. Additionally, every customer communication must consistently and repeatedly [...]
I’ve had a number of clients ask me about how to best allocate their marketing budgets. I don’t like getting really specific about methods until some fundamentals are understood. So I wrote down some ideas in several emails and this entry is the result. Every effort and activity must be measurable. At this stage in [...]
A few weeks ago I shared an experience about some difficulties I had as a novice salesman. Two years later I have learned a lot. Here are some notes I’ve made to myself in my journal. I write my journal entries in a very matter-of-fact style similar to my blogging because they are my thoughts. [...]