I had a prospective client come to me last month asking for me to help her drive more traffic to her website. So I took her through the questions I usually ask: What are you doing with your existing traffic? What would you do with more traffic? After talking about some website fundamentals, I introduced [...]
One of my clients came to me recently and asked how accurate an ad campaign we were putting together for him would be. I told him that the methods we were implementing for his business were very precise and that accuracy would improve exponentially over time. He shook his head and went cross-eyed (joking) for [...]
When clients meet with me or one of my associates about putting together a website and promoting it for their company we are often asked, “how much does SEO cost?” From there the client will usually pull out a bid they got from another developer and it will read something along the lines of: Logo [...]
Your customers are your business! Without them you are as good as plumbing without water. You may not ever own or control your actual customers, but you will own and control information about them that is extremely powerful. Your number one asset is a well-managed database of customers and prospective customers. When I teach most [...]
For all those penny pinchers that want to create an online presence for their business/business idea, here are some important things to keep in mind. The rule for most of those starting out with establishing their presence on the web is that they don’t ever have the budget to do things right the first time, [...]